FI Europe 2024: A Heartfelt Thank You From Our Family to Yours

As we reflect on an inspiring few days at FI Europe, our hearts are full. The event brought together industry leaders, innovators, and passionate visitors from around the world — and we are truly grateful to have been part of such an energising and supportive community.

From the moment the doors opened, our stand was filled with warm conversations, curious questions, and genuine interest in the products and the people behind them. As a family-run business with deep roots in Zimbabwe, every connection we made felt meaningful. We attended the show not only to present what we produce, but to share the story of the communities, farmers, and families who make it all possible — and we’re grateful that so many of you wanted to hear it.

Incredible Feedback on Our Newest Products

We were thrilled by the wonderful feedback we received on our two newest offerings:

  • Sesame oil, praised for its aroma, purity, and versatility

  • Pecan oil, which many visitors called a unique and exciting addition to the market

Interest also surged around our paprika, pecan nuts, and chillies, giving us renewed confidence in the quality and hard work of the growers we proudly support. Every compliment we received ultimately belongs to our farmers, whose dedication and care shine through in each harvest.

A Special Thank You to ITC

We extend our warmest thanks to ITC for their sponsorship, guidance, and belief in the potential of smallholder-driven, community-rooted businesses like ours. Their support allowed us to showcase our products on an international stage and connect with buyers and partners who share our values.

Looking Ahead

FI Europe was more than an exhibition. it was a reminder of why we do what we do. It encouraged us to dream bigger, collaborate more deeply, and continue building a future where Zimbabwean farmers can grow, thrive, and access global markets that value their work.

To everyone who visited us, shared feedback, or simply stopped by to learn more, thank you. Your encouragement energises us for the exciting steps ahead.

We look forward to staying connected and sharing more updates soon. From our family to yours, thank you for being part of our journey.

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Tanaka Goes to FI Europe 2025: A New Chapter in Ethical Agriculture